FASHION-HEALTH

In the mailbox: sex to your door.

In the 1980s a new type of sex business began to take prominence and eat into the Soaplands' share of the lucrative sex-market. Fashion-Health Massage, or Health for short, now comprises about one third of the market, and gets around the anti-prostitution law by offering a multitude of services that all stop short of traditional 'sexual intercourse'. The major service is oral sex, but as the menus in front of the parlors attest, a dazzling array of variations is possible, with some parlors specializing in anal sex. With prices starting at $60 for 40 minutes, but averaging about $100, the parlors are well within the price range of the average salaryman. Since the mid 90s Health Delivery services have become even more popular, and it is estimated that more than 5000 of these businesses now exist. Health Delivery is basically a Call Girl service, you phone the company, request the kind of woman you want, and a taxi delivers her to your home or, more probably, a Love Hotel. The price is 2-3 times that of a visit to a parlor, but "full service" is one of the options. Flyers advertising the delivery service can be found covering telephone boxes and telegraph poles in the entertainment districts, and it's not uncommon to find them in your mailbox.